If there was ever a task for applying the KISS factor (Keep It Simple Stupid) it's in rules writing. Overly-complicated rules confuse participants, impair the motivational value of the program, raise the cost of administration. The result is an under-performing program.

Here are some basic tips for keeping the rules simple, the administration uncomplicated and the results on the mark.

Have a clearly defined set of program goals

The first step toward keeping the rules simple is to clearly define and understand the goals of the program. There should be as few goals as possible. If there are more than three goals, in most cases it is probably too many.

The core rules for earning awards should be written to motivate participants to achieve the goals as defined. In other words, the largest portion of a participant's award earnings (award budget) should be directly linked to performance that serves to achieve one of the primary objectives.

Avoid Bonuses Overload

What about the "Bingo, Bango Bonus?" This is the name of the bonus you use after you've used every other imaginable bonus in one incentive program including the fast start bonus, monthly bonus, quarterly bonus, fast finish bonus, top performer bonus "boffo" product bonus and the "be-all-you-can-be bonus". The point is, don't go bonus-overboard.

Bonuses are, "enhancements" a fine-tuning instrument to focus on a specific action that the overall program does not directly address.

Bonuses serve several key functions including:

• Allowing you to motivate a smaller segment of your audience
• Featuring a product, service or goal that might not warrant a stand alone incentive application
• Generating program awareness and excitement
• Motivating participants to achieve base program milestones like monthly or quarterly goal achievement
• Recognizing top performance

In addition to too many bonuses, there are a variety of ways of rule structure that can become cumbersome, administratively complicated and consequently more expensive.