| The Override Trap
Overrides make sense. How better to reward a manager than by basing a
percent of their earnings on the performance of the people he or she is
supposed to manage. Overrides may rank as an 8 out of 10 on the motivational
benefits scale but they rank about 5 out of 10 on the simplicity scale.
Overrides mean you need to track and link the performance of
(x) participants to their manager. That's not as easy as directly tracking a
manager against his/her own goal but it's not too complicated.
Now Salesman (x) moves to territory (y). How do you get this
info (automatically from the client?, from the manager?, do you have "change
forms"?), Is there a replacement? Are they from another territory? Do you
move performance history with the individual, does one manager lose credit
and one gain.
In other words, keeping the updated communication flowing,
accurate, timely and fair adds complexity, and the larger the participant
base involved in an override, the more complex the administrative
adjustments.
This isn't to say you should never use overrides, just
understand there is more to them than meets the eye.
The Retroactive to Dollar One Syndrome
Management Reporting How much reporting is enough? The more
info a customer wants, the more info you must gather, track, summarize,
subtotal, sort and maintain. Don't assume that the client wants to know
everything. Have them identify the information that they need to evaluate
the program.
The client that wants to know it all
For the client that wants absolutely every fact about his or her program
reported including how often the bulk freight carrier delivering the
merchandise changes their oil, just give them a friendly reminder that there
is almost no information that enough money can't buy. In other words, if
you've got the money, we've got the time.
If a customer isn't sure what information they need, as a guideline they
should be looking at:
- How many people participated vs. projected
- How many people earned awards vs. projected earnings
- What were the average earnings
- What were the popular awards
- Distribution channel performance (earnings by division, region area
etc.)
And most important... Were the program goals achieved.
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