Need Help Planning Incentive and Recognition Program?

PFI has created an Incentive Planning Manual that is available upon request (e-mail: sales@spihq.com). The planning manual is a comprehensive 59 page primer on how to build effective, results-drive incentive and motivation programs. The manual clearly describes the differences and nuances of sales incentives, employee incentives and recognition. You will find descriptions of a wide variety of programs and program applications. You will also see useful descriptions of the many types of incentive awards including their strengths and weaknesses.

Probably the most valuable aspect of the planning manual is the section that gives you a step-by-step guide to building an incentive program, budgeting an incentive program and writing a proposal to sell the program.

The Incentive Planning Manual also includes a helpful section that provides rationale for the use of merchandise incentives and the most frequently and successfully used arguments against cash incentives.

The planning manual is a great place to start but please let us know if we can of help in any way. Our goal is to help you help your clients achieve the results they desire through the effective use of merchandise incentives.

Case History-Food Service

Incentive Application
Customer loyalty and frequent buyer program for a major food product manufacturer. The program focused on foodservice division customers

Program Participants
I nstitutional and restaurant managers, chefs and cooks

Objective
Increase market share and develop brand loyalty with chefs, cooks and restaurant managers through their food service division

Strategy
Coupons featuring award point values are placed inside the packaging of selected products. Participant save coupon and redeem the them for merchandise awards

Award Vehicle
Enrolled participants receive a customized PFI Mini-max brochure feature approximately 100 merchandise award selections plus additional specially selected promotional products.

Results
After the second year of the program, the client reported a 16% increase in sales and a 7% increase in market share. The program has now been in place 20 years, the client's sales have continued to grow and market share has been strengthened. The program has become a permanent strategic tool in their overall marketing plan.

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