Issue: February 2006

PFI Offers The Awards You Need

Point-Based Award Catalogs
Point-based award collections present the ultimate in merchandise award program selection and flexibility. Programs designed to reward participants in points redeemable for merchandise enable you to recognize and reward performance improvement at all levels of activity for a nearly infinite combination of criteria. If you can measure it, you can assign a point value. The power of points lies in the ability to track, bank and accrue them like money. The more points a participant is able to accrue, the stronger the motivation to earn more—and that kind of motivation yields results.

PFI offers two point-based award catalogs; the Deluxe and Deluxe-lite. The Deluxe catalog is a great option when program participants have the ability to earn $500 or more (in points) during the course of the program or program year. The Deluxe-lite is the perfect catalog for participants in programs where the average point earning potential is under the $500 threshold. 80% of the Deluxe-lite awards are less than $500 in value. This is extremely important in that your best motivational efforts and intentions will not be realized if the value of the awards presented to participants exceeds their realistic earning potential.

Here are the other important specifications for both the Deluxe and Deluxe-lite catalogs:

Deluxe Catalog of Awards
The 2006 Deluxe Catalog is as big and impressive as ever featuring 1308 selections
from many of the most widely demanded brand name manufacturers. Here is just a partial list of some of the brand names you’ll find:

Bose
Sony
Mitsubishi
Coleman
Kate Spade
Cuisinart
Satellite Radio-XM &Sirrus

As in the past, the Deluxe catalog features awards valued between $20 and $4,000 dollars. 72% of all selections are valued at $500 or less.

The following is a percentage breakdown of deluxe catalog selections by value:
 

The Deluxe Catalog expires December 31, 2006 with redemption through March 31, 2007.

 Deluxe-lite Catalog

The 2005-2006 Deluxe-Lite continues the tradition of presenting participants with an anything-but-lite award selection at a tremendous value. This newest version of the Deluxe-Lite catalog features 742 brand name awards.
The real value of the Deluxe-Lite catalog, however, is in the distribution of award values. Over 50% of the items in the Deluxe-Lite catalog are valued under $100 and less than 10% are over $500. Here is a breakdown of the Deluxe-Lite catalog by the numbers:

Expiration date: 12/31/06 with redemption through 3/31/07

Plateau Award Catalogs and Brochures

Plateau award vehicles present nearly as much reward flexibility as point-based catalogs.  Performance criteria can be easily established at incremental levels of achievement (plateaus).  The motivational power of a plateau –based incentive program lies not in the opportunity to accrue points for awards, but in the opportunity to stretch one’s performance to qualify for the next higher award level. With the right award plan structure, this can be as powerful a motivator as a point-based program.

PFI offers a variety of plateau award vehicles designed to meet all plateau program reward needs. Here is a brief description of each:

Plateau Award Collection
The Plateau Award Collection features 1,121 award selections presented in 13 individual award value levels ranging from $17.50 to $1,000. The Plateau Collection can be presented with all 13 levels bound as a single catalog, used as individual award level catalogs or any combination of the 13 award value levels. Each plateau level features between 36 to over 100 items.  Here is a summary of the collection:

All items in a plateau level carry the same award value. Although the Plateau Collection is designed with step-up or plateau levels, it can also be presented as a point award catalog. Combined this catalog can be effectively used with most any incentive application. When used as individual plateau brochures, this collection is perfect for gift award programs, employee recognition, and any application where benchmark or step-up goal achievement is the award criteria.

Expiration date: 12/31/07 with redemption through 3/31/08

Junior Mini-Module

The Junior Mini-Module is a six-panel brochure featuring a limited selection of the most popular awards from Plateau award levels 1-5 ($17.5 - $75.00). This brochure features 63 award selections and is best used in programs where participants have performance plateaus or goals to achieve and a limited earning potential.

Expiration date: 12/31/07 with redemption through 3/31/08

 
Mini-Max Award Brochure

The Mini-Max Award Brochure is the Junior Mini-Module and Senior Mini-Module combined into a 12-page brochure. Although it is a plateau catalog, the number of popular brand-named awards in a wide range of values makes this a great award collection for all incentive applications. Many clients have used the Mini-Max with points. The Mini-Max brochure features 128 award selections.

Expiration date: 12/31/07 with redemption through 3/31/08

Online Awards
The Deluxe, Deluxe-Lite, Plateau Collection, Reflections and the Canadian Catalog are all available online. When it comes to merchandise awards PFI has you covered—in print, online and around the world!

PFI Will Again Be On The Road In 2006
PFI Incentive Professionals will again hit the road in 2006.  Be sure to mark your calendars for the following incentive and promotional industry shows at which PFI will exhibit

Show                                                               

The Incentive Show                                         
New York, NY                       
May 3 -4

Promotions East (SAAGNY)                           
 Atlantic City, NJ                     
June 6-7

Specialty Advertising Association of California (SAAC)                                      
Long Beach, CA                     
August 2-3

The Motivation Show                                      
Chicago, IL                            
September 26-28

If you are planning to attend any of these shows, be sure to stop by and find out what’s new, visit with PFI Sales Representatives and see how PFI can help you help your clients succeed.

Need More Sample Materials. . . Just Let Us Know

 Hopefully 2006 finds you busy planning to expand your incentive merchandise business. PFI certainly has been. Throughout 2005, we updated the Deluxe Catalog and the entire Plateau Award Collection including all 13 Plateau award levels , the Mini-Max Brochure, and Jr. Mini Module. In addition the equivalent Online award collection for each has also been updated.  

PFI is uniquely positioned to assist you in all facets of developing and implementing the full spectrum of merchandise incentive programs. No other company in our industry offers you the scope of products, services and most important, support, as PFI. Make 2006  your year to profit through merchandise incentive programs. 

For samples, information or if you have any questions please contact Sales and Marketing Department at: 

PH:1-800-292-7371      Fax:1-216-881-7413
 

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